Forum używa ciasteczek cookies
Ta strona używa ciasteczek (cookies), dzięki którym nasz serwis może działać lepiej.


Ocena wątku:
  • 0 głosów - średnia: 0
  • 1
  • 2
  • 3
  • 4
  • 5
The Chicago
#1
Peyton Manning takes a family to Universal Parks & Resorts. Chris Pratt works out to get in shape to tout Michelob Ultra. Bill Hader takes a break on set to snack on some Pringles.
This year’s Super Bowl advertisers are minding their manners. They’re trying hard to steer clear of everything from politics to the (hash)MeToo movement with lightly humorous ads that don’t offend.
The goal is to capture the attention of the 111 million-plus viewers expected to tune in Sunday when the Philadelphia Eagles take on the New England Patriots. Thirty-second slots are going for more than $5 million for airtime alone.
Last year Preston Brown Color Rush Jersey , ads that tackled political issues fell flat, like an 84 Lumber ad about immigration. And some thought the recent Grammy Awards’ low ratings were because the show contained too many political moments, such as Hillary Clinton reading from the Trump biography ”Fire and Fury.”
People are in the mood for ”political-free entertainment,” said Kim Whitler, a marketing professor at the University of Virginia.
Several ads will be taking a light-humor approach with mostly male celebrities. PepsiCo brands Doritos Blaze and Mountain Dew Ice are showcased in two 30-second linked spots showing Morgan Freeman and Peter Dinklage in a lip-sync rap battle.
In a Pringles ad , Bill Hader has a snack on set and introduces a made-up practice dubbed ”flavor stacking,” in which he mixes and matches different Pringles varieties. M&Ms enlisted Danny DeVito to embody what happens when a red M&M becomes a person after wishing on a lucky penny.
Keanu Reeves surfs on his motorcycle through the desert in an ad for Squarespace. Chris Elliott lives in a bio dome to tout avocados from Mexico, while ”Stranger Things” star David Harbour shows up in Tide’s commercial.
”They’re light hearted and good natured,” Whitler said. ”That’s on target with the mood of the country.”
”We’re exposed to so much constant negativity,” said Andy Goeler, a marketing executive at Bud Light. ”Delivering something just light hearted and fun is the root at what beer is all about.” The brand’s two spots showcase a mythical kingdom a la ”Game of Thrones” centered on Bud Light and the catchphrase ”Dilly Dilly.”
Amazon’s 90-second fourth-quarter ad stars a bevy of celebrities who sub for the voice of Amazon’s Alexa voice assistant: singer Cardi B, actress Rebel Wilson http://www.vikingsauthorizedshops.com/au...ers-jersey , star chef Gordon Ramsey and even actor Anthony Hopkins putting a Hannibal Lector spin on things. Leading up to the halftime show, Pepsi’s ad references past celebrities who have appeared in Pepsi Super Bowl ads: Britney Spears, Michael Jackson, Cindy Crawford and others.
Nonetheless, two Super Bowl ads are bucking the trend and sidling up to political issues, however obliquely.
Coca-Cola’s anthemic 60-second ad features varieties of Coke, from Coke Zero to the stevia-flavored Coke Life, quaffed by women, men and a person who uses the ”they” pronoun.
”There’s a Coke for he, and she and her and me and them,” a voiceover states.
Coca-Cola executives say the ad highlights the diversity the company has always used in its advertising, adding that they consulted African-American and LGBTQ groups among its own employees. A biracial couple and a person in a wheelchair also appear in the spot.
”We want to celebrate all the people that make up the world http://www.broncosauthorizedshops.com/au...ton-jersey ,” Coca-Cola executive Brynn Bardacke said. ”We don’t want to exclude anyone.”
On the other hand, WeatherTech, which makes car mats and other interior car products, has a staunchly pro-American approach in its ad, which shows the construction of a factory that opened late last year.
”At WeatherTech, we built our factory right here in America,” the ad’s text reads. ”Isn’t that the way it is supposed to be?”
It’s the fifth year WeatherTech has advertised in the Super Bowl touting its all-American operations. Founder and CEO David MacNeil said his ad doesn’t have typical Super Bowl accoutrements – ”no ponies, no puppies, no pretty girls” – but said it’s straight to the point about its message.
”Isn’t it just logical to build your own factory in your own country so your own fellow citizens can have jobs?” he said. He said he doesn’t believe the ad might be divisive. ”It wouldn’t occur to me that I could offend anyone by supporting my own country,” he said.
While the majority of advertisers release their ads ahead of time to try to drum up publicity, there are some holdouts. Fiat Chrysler usually appears during the game without advance warning. Other advertisers that have remained mum about their plans so far include E-Trade and Monster Products.
”It may be that advertisers with risky ads are waiting for the game, hoping to protect the surprise and break through the clutter Daniel Kilgore Color Rush Jersey ,” said Tim Calkins, a marketing professor at Northwestern University.
On the opening day of the baseball season, Sidney Crosby swung and connected for the Pittsburgh Penguins, preventing the New Jersey Devils from sweeping their four-game season series with the two-time defending Stanley Cup champion.
Crosby batted his own rebound out of the air and into the net 19 seconds into overtime, and the Penguins beat the Devils 4-3 on Thursday night, marking the second time in just over a week the back-to-back Conn Smythe Trophy winner has scored on a baseball swing.
”I’ve seen him do it so many times, it doesn’t surprise us anymore,” Penguins coach Mike Sullivan said. ”He’s an elite player. There aren’t too many (making) guys those types of plays. He does it time and time again. He thinks the game on such a high level and he’s such a competitor.”
Kris Letang stole Taylor Hall’s pass in the opening seconds in the Pittsburgh zone and sent Crosby on a semi-break the other way. His initial shot hit the goalpost, but then the star center pulled his hands in and swatted the puck, extending his goal-scoring streak to five games.
The tally was similar to one against Montreal last Wednesday in which Crosby juggled the puck once on his stick before smacking it from just below shoulder height.
Crosby, who has won almost every major award in the NHL, modestly downplayed his latest trick.
”I just tried to stay with it http://www.eaglesauthorizedshops.com/aut...low-jersey ,” he said. ”It’s fortunate it came back to me. I saw it go off post.”
Pittsburgh defenseman Brian Dumoulin called the goal incredible.
”It kind of leaves you in awe,” he said. ”I mean we see it a lot, but every time he does it and does something special it’s crazy to see and enjoyable. It just speaks to what an incredible player he is.”
Conor Sheary, Letang and Patric Hornqvist also scored for the Penguins. Matt Murray made 28 saves.
Kyle Palmieri, Hall and Blake Coleman scored for the Devils, who had a three-game winning streak snapped. Keith Kinkaid had 31 saves in losing for only the fourth time in his last 16 decisions (12-3-1).
”That’s a good team over there,” Palmieri said after the Devils remained three points in front of Florida in the race for the eighth and final playoff spot in the Eastern Conference. ”They know how to win at this time of year. We’ll take the point and reset and shore some things up for us. It’s a big weekend for us.”
New Jersey has five games left in the regular season, one less than the Panthers, who lost 3-2 in overtime to Ottawa.
The losses by Ottawa and New Jersey clinched playoff berths for Washington and Toronto, which were both idle.
The game was tied three times, with the Penguins getting a lucky bounce on Hornqvist’s 25th goal that tied it with 8:34 left in regulation. His shot from just inside the blue line went through a maze of players, hit the goalpost and then bounced off Kinkaid’s leg into the net.
Coleman had given the Devils the lead 5:11 into the third period. He stole a puck at the Penguins’ blue line Cheap Josh Allen Jersey , worked a give-and-go with Travis Zajac and then put the rebound of his own shot past Murray. It was his 12th goal of the season and third against Pittsburgh.
The game was tied 1-all after the first period and 2-all after the second.[Obrazek: nike_49ers_3135.jpg]
Palmieri, who has four goals in his last three games, was sent on a breakaway by Nico Hischier and beat Murray between the pads at 12:19. Sheary tied it 25 seconds later after taking a cross-ice pass by Hornqvist and beating Kinkaid in close.
Letang, who has goals in two straight, put Pittsburgh ahead 6:59 into the second period, beating Kinkaid from low in the right circle.
Hall tied the game with a power-play goal from the right circle. It was his 34th goal.
NOTES: Hischier is the first Devils’ rookie to have 50 points in a season since Adam Henrique in 2011-12. … The Penguins now have four 25-goal scorers with Hornqvist joining Evgeni Malkin (42), Phil Kessel (30) and Crosby (28). It’s the first time since 2011-12. … RW Patrick Maroon returned to the Devils’ lineup after missing two games with a lower-body injury. … Rookie RW Jesper Bratt was a healthy scratch.
UP NEXT
Penguins: Host Montreal on Saturday.
Devils: Finish four-game home stand on Saturday against Islanders.

More NHL hockey: .
Odpowiedz


Skocz do:


Użytkownicy przeglądający ten wątek: 1 gości